The Russian honey and bee products market is undergoing a phase of active import substitution and tightening authenticity control. The article covers GOST 19792-2017 requirements for natural honey, the new GOST R 72580-2026 for detecting C-4 sugars by mass spectrometry, standards for propolis, pollen, bee bread, royal jelly and wax, production dynamics (64.8 thousand tonnes in 2025, 93% from household apiaries), key brands and projects (Tentorium, Medovy Kray, Bashkir Honey, Mountain Altai Honey), export geography (China, Serbia, Poland, USA, Mongolia) and logistics specifics.